Sara Al Abdulla on working in Dubai: challenges and opportunities for european professionals

Working in Dubai: challenges, growth and innovation

Dubai is a city of constant transformation, where innovation, dynamism, and multiculturalism create a unique environment for professional growth. For many Europeans, relocating to the UAE represents a career opportunity—but also a cultural and personal challenge.

In this interview, Sara Al Abdulla, Senior Manager of Commercial sustainability at Dubai Airports, born and raised in the UAE with a background of studies in Italy, at Luiss University, shares what it’s like to live and work in Dubai. She highlights the key differences between Italian and Emirati work cultures, the most in-demand job sectors, and practical advice for those considering making the move.

You lead the Commercial sustainability Program at Dubai Airports. Can you tell us about your role?

“Dubai Airports is one of the busiest international airport hub in the world, welcoming over 90 million passengers annually. My main focus is commercial sustainability. Dubai Airports has many commercial partners—from food & beverage, retail, to ground services—and I spearhead the development and execution of Dubai Airports' commercial sustainability strategy, working closely with our valued partners to identify and implement impactful initiatives. Our focus is on driving tangible positive change that not only advances our sustainability goals but also fosters long-term value and resilience across our partnerships”.

What are the main differences between work culture in Italy and the UAE?

“I never worked in Italy but studied there, at Luiss University. From what I observed, the differences are clear. Italy puts a strong emphasis on work-life balance, valuing personal time and relationships that often become like family. Tradition and collaborative approaches are important.

The UAE work culture is much faster and more dynamic. Professionalism, innovation, and efficiency are core. It can feel overwhelming for those from slower-paced countries because there is always something new, and the pace never slows down. But this keeps young professionals motivated and prevents boredom. Both cultures help personal growth, but the UAE is definitely faster and more result-driven”.

Which jobs are most in demand in Dubai and the UAE today?

“Aviation is a key sector, which I know well. But the country is very future-oriented, so tech roles, renewable energy, digital transformation, and smart city jobs are always in high demand. Real estate and construction are booming too, so architects and civil engineers are sought after. Tourism and hospitality remain fundamental, given the local tradition of hospitality”.

From a cultural perspective, what should Italians and Europeans be prepared for when moving to Dubai?

“Both Italian and Emirati cultures are warm and family-centered. But it’s important to understand local etiquette. The UAE is very open and multicultural but rooted in religion. For example, handshakes should be initiated by the local, especially between opposite genders.

Furthermore, politeness, like in Italy, is highly valued. Avoid inappropriate comments on religion, politics, or customs. Respect prayer times—five daily—and during Ramadan, refrain from eating, drinking, or smoking in public during daylight. Workplace hierarchy is important, punctuality is valued, and flexibility and open-mindedness in work and social life are key”.

How have you seen Dubai change over the years?

“I was born in the late 80s and since then Dubai never stops growing. Every summer I came back from holidays to find new buildings where there were none. The city is very safe and family-friendly, with many entertainment and education options for a global community.

We are making big strides. For example, at the airport we are testing a system that lets you pass security and customs without showing any documents, going straight to your gate. Technology and AI are transforming every sector. If you don’t keep up, you fall behind. Dubai always aims to innovate and move forward”.

What advice would you give to someone planning to relocate to Dubai?

“Dubai welcomes everyone with fresh ideas and energy. Our leaders aim to be number one, and we all share this ambition. If you move here, be open-minded, agile, and ready for change. Always back your actions with knowledge, never stop learning and enjoy the journey of growth and discovery that Dubai offers.”.

What skills can someone learn in Dubai and bring back to Europe or Italy?

“Dubai is diverse and multicultural. Many come planning to stay a few years but end up staying longer, attracted by the lifestyle and opportunities. Working here teaches you flexibility, as projects and deadlines constantly change. You become quick and adaptable. Many return home with stronger communication skills, better adaptability, and lots of knowledge that helps them grow professionally or start new own businesses”.